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Info@EmersonCommunications.com

Phone: 407.387.3001
Fax: 407.387.3002

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6300 Parc Corniche Drive
Orlando, FL 32821

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Internet Marketing

You cannot deliver your message to millions of online customers without them finding your front door first. Our services include email blasts, organic search engine optimization and pay-per-click campaigns. These are all extremely important to getting users to your site.

We can set up affiliate programs on your site if you want to partner with other website in order to gain traffic from their site. If you feel this is something you want to experiment with we have an affiliate program software that tracks click conversions. We offer this as a way to make sure you are getting your money's worth from a banner or link. This will also force to keep your partner honest about actual traffic to your site and un turn keep their prices fair.

Our traffic monitoring programs are the best available on the market. You can log in and keep track of your traffic on a daily, weekly, monthly, or yearly basis. We monitor sessions instead of hits which can be misleading. A hit is not simply when a user goes to your page but instead when they download or "call" certain information from your site. A session is a recorded instance of when a user accesses your site and the pages they visit during the session. All the information we collect is organized and displayed in easy to understand graph's and charts.

Pay-Per-Click Management

Some companies can't wait the time it takes to gain high rankings organically in the Search Engines. These companies need immediate results and are willing to pay for them. In these cases we recommend a pay-per-click campaign in which we set up an account for the client in Google AdWords, Yahoo! Search Marketing , or both and begin paying for ad's on the Search Engines. Most search engines have the "free" organic rankings which are usually highly competitive and may take months for your website to gain rankings on the top 3 pages. In addition to these organic results there are also usually paid results integrated onto the page.

We will research the keywords that will best convert clicks into sales/leads through your website as well as create the ad's displayed on the Search Engines and find the optimal cost per click for each keyword. Once we set up your campaign we will monitor it and make sure everything is performing as planned and make adjustments to ad's, cost per click prices, or overall settings as needed. Each month we will give you a breakdown of how your campaign is running and make suggestions or point out opportunities for improvement.

Email Blasts

In order to stay in touch with your users we suggest regularly sending out email's full of information about your company as well as making specials available to them. Making a sale online is a finite way of making money through the internet but collecting email addresses and using them to their full potential will lead to repeat business and more sales over time. We suggest letting us set up a newsletter sign-up form on your website in which users willingly give you their email address in exchange for valuable savings and special information provided through a regular E-Newsletter.

The key to an email blast is getting the user to feel the information they are getting is worthwhile. It would not be wise to simply piece together an email of content already readily available on the website. While some re-using of content is ok, it is necessary to also include exclusive specials. This will make the recipient look forward to future emails from your company and incorporates with your overall branding. It is also key to have a link at the bottom of each email with a link for the user to unsubscribe. There is nothing more frustrating than receiving something a user considers spam and will cause them to associate a negative feeling with your company.

Contact Us today if you would like to learn more about this and other opportunities available to enhance your web presence.

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Phone: (407) 387-3001 | Fax: (407) 387-3002
6300 Parc Corniche Drive
Orlando, FL 32821